Sonny Leggett, Colonel (Retired) U.S. Army, is the Chief Communications Officer of the PrairieFire in Nevada.
In his position, Leggett continues to exemplify his commitment to excellence and service. His
leadership is marked by a profound understanding of communication dynamics and a strategic vision aimed at fostering
meaningful connections with stakeholders and driving organizational success. As Chief Communications, Sonny remains
dedicated to spearheading innovative strategies that elevate PrairieFire Nevada’s brand presence and amplify its impact in the marketplace.
Before his tenure at PrairieFire Nevada, Leggett served as the Vice President for Communications and Marketing at The
Citadel, the Military College of South Carolina. Prior to The Citadel, Sonny was the director of strategic communications
for Operation Freedom’s Sentinel and the NATO Resolute Support Mission, Afghanistan from 2019 to 2021. Sonny
synchronized all communications across the theater while serving as principal advisor to the Resolute Support
Commander. He also served as theater spokesperson engaging 1.9 million people daily across the social media platforms
in support of campaign objectives.
Before his deployment to Afghanistan, Sonny served as director of strategic communications for the National Security
Council for five years. In that role he provided direct counsel to the President of the United States on efforts to counter
terrorist and state-actor communications. Sonny also led the White House engagements with Silicon Valley enterprises,
informing tech companies on how their platforms were being exploited by terrorists, including ISIS.
From 2009 to 2014, Sonny was the principal public affairs advisor to the Commander of Joint Special Operations
Command. There he developed comprehensive, inter-agency strategic communications plans in support of military
operations producing global interest and directly impacting U.S. Foreign Policy.
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Our guest today is Sonny Leggett. Retired US Army Colonel, Sonny Leggett, is the Chief Communications Officer of the PrairieFire in Nevada, which is a 550-acre campus developed as a premier destination for shooting enthusiasts worldwide.
1) Tell us the PrairieFire Story. The name alone is intriguing.
(PF celebrated their Grand Opening September 23, 2023 – formerly known as FrontSite under different management)
2) What kind of training opportunities are available at PrairieFire? Is it open to the general public, or must one have a membership?
3) PrairieFire supports a variety of non-profits. What are some of the fund-raising events you have held? And what events are coming up?
4) This episode is titled “Igniting Excellence” because in our experience the PF Team exemplifies that. And because you also have Leadership, Learning, and Development Programs, which is not standard practice at the average shooting complex. Talk to us about these programs.
