Tag: branding appeals to emotion

Cheryl Todd
Written on: March 11, 2016

The Second Amendment Needs a PR Firm, by Cheryl Todd

The Second Amendment needs a PR Firm, a Marketing Agent and an all-out re-branding campaign. Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products by using emotion, status, and affiliation. And it works. It works for products, and celebrities, and ideas, including political […]

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