Melanie Sturm is the founder of Engage to Win where she aims to change communication for good, and The Win Coach for leaders of all stripes – elected officials, candidates, corporate executives, policy analysts, advocates, students, and non-profit and movement leaders.
Because persuasion involves winning people over to common ground they instinctively share – but didn’t know it until you brought them there — Melanie teaches how to inspire an audience, including skeptics, to follow your lead, not based on what you say, but on what your audience hears you say.
Based on the truism that people don’t care how much you know until they know how much you care, Melanie teaches how to become more “hearable” by cultivating Six Powers of Persuasion. She also specializes in crafting customized, issue-focused persuasive messaging.
Having learned through her column – Think Again, you might change your mind – how to persuade people who think they disagree, Melanie launched Engage to Win in 2014 to help people unlock the power of their ideas. Her columns have been published in papers throughout the Rocky Mountains and in the Washington Examiner, the Daily Caller and the Denver Post.